What is Maintenance?
Well, its not quite valves and reel-to-reel tapes, but the maintenance of your website and online assets, social media, etc., is more complex than some businesses anticipate.
Why do you need it?
It is also really important.
Ensuring your content is current, your site is secure, your marketing strategy is fresh and working, social media streams are all working together, your images, links and any other digital assests are all functioning properly, (the list goes on) – All of these things effect the performance of your site and all need constant management.
Here is a bit more detail to digest:
Website Structure:
It is vital to regularly update your websites structural content. You need to keep information, products, and services up-to-date. Failing to do so is fatal.
You also need to regularly check for broken links across the site, ensure all features, forms and interactive elements are functioning properly.
Security Measures:
You need to keep your website software up-to-date at all times.
Content Management Systems (such as WordPress) and plugins/software must be up-to-date for optimum security and performance.
Especially the security software and setup itself, and persistent, regular backups need to be not only carried out, but checked to ensure they will work when or if required to.
Needless to say, monitor your site for breaches, see where the active threats are so you can best protect against them. Remember at all times the importance of safeguarding your clients data – its the law.
Content Management:
Regularly publish fresh and relevant content. New blog posts, articles, or other relevant content all keep the site relevant in the eyes of the SEO gods. Speaking of SEO, you always need to be reviewing and updating meta tags, keywords and other elements to maintain or improve your search rankings.
Social & Marketing:
Be active and engaging on social media platforms by posting regular updates and interacting with your audience postively and promptly.
Analysis is hugely important for your ROI – both for social streams and active campaigns, advertising channels and the budgets allocated need constant adjustments.
Email Communications:
Still a mainstay of customer engagement. Maintaining your email databse for communicating with your customer base is important too.
Keep them informed about promotions, updates, new product offerings and any relevant news.
There are obvious security and legal requirements here too which need to be constantly monitored.
In Conclusion:
Online maintenance is an iterative process that requires continuous attention and adaptation to changes in the digital landscape. Regularly reviewing and improving online assets and strategies helps your business stay competitive and secure in the online world.
Contact us now if you require further information or wish to have a professionally maintained online presence…